Much of my work begins with a simple question: what would make this experience better for the people it’s intended to serve? The projects below show how that question has shaped approaches to content, communication, and engagement.
Turning Instagram Into a Search Tool
Insights
Wichita State had invested significant resources into creating College Tour content, but most of its value was concentrated in the initial publication period. Students seeking information later had limited ways to rediscover the content, highlighting an opportunity to transform Instagram from a content consumption channel into an evergreen information resource.
Strategy
Extend the lifespan of College Tour content by organizing it into a searchable, student-friendly Instagram experience that made key information accessible on demand while driving continued engagement with the full campus tour experience.
Execution
- Launched a dedicated Instagram Highlight to serve as a central hub for College Tour content.
- Partnered with video and motion design teams to produce and prepare content for the experience.
- Grouped videos into labeled sections, helping viewers quickly find relevant content.
- Incorporated regular promotion of the Highlight into future content plans to maintain visibility and audience engagement.
Impact
- Transformed existing content into an evergreen student resource rather than a one-time campaign asset.
- Improved content discoverability for prospective and current students seeking campus information.
- Extended the value and lifespan of Wichita State’s College Tour content investment.
Late Night @ the Library
Insights
As the semester reaches the point when students can no longer withdraw from classes, academic pressure often intensifies and many students begin looking for additional support to stay on track. With the launch of a new after-hours academic support event, there was an opportunity to connect students with tutoring, study resources, and peer support during a critical moment in their academic journey.
Strategy
Create a student-focused awareness campaign that positioned Procrastination Prevention Night as a valuable academic support experience during one of the most challenging periods of the semester, using engaging video content, campus partnerships, and multi-channel promotion to maximize reach and participation.
Execution
- Developed the promotional strategy.
- Created campaign concepts and managed video execution.
- Designed graphics and marketing materials.
- Managed promotional content scheduling and publishing.
- Partnered with the Shocker Learning Center to expand reach.
Impact
- Increased campaign social reach from 355 to 8,682.
- Attendance increased from 120 to 268.
- Video content became the top-performing format.
- Collaboration significantly expanded campaign visibility.
- Created a repeatable framework for future event promotions.
